Insight & Implementation Lead - #1663484

Insight & Implementation Lead

Edinburgh

Hybrid working (minimum 3 days per week onsite)

£80,000 to £90,000

We currently have a unique opportunity for an Insight & Implementation Lead to join a one-of-a-kind customer centric organisation in the not-for-profit space, whose solutions support customers and their families across the UK. The Insight & Implementation Lead is responsible for developing, delivering and supporting the implementation of customer insight that enables the company to successfully navigate the current and future challenges their customers face. On a day-to-day basis, the postholder will co-ordinate insight activities across CIA, develop a comprehensive fact base of customer knowledge and actional insights, dashboards and score cards that enables MO to achieve ambitions.

The postholder will collaborate with key stakeholders to understand, agree and deliver requirements of Customer Insight Analytics, to enable insight-led business decisions and drives a culture of customer-focused, evidence-based decision making.

The role

• Supporting the Head of Customer Insight and Analytics to develop and implement the customer agenda, ensuring alignment with overall business objectives.


• Ability to build effective working relationships with key leadership teams (being part of those extended leadership teams) across the business and by proactively translate the business challenges into a programme of research and analytics work.


• Developing the CIA Roadmap of insight for key stakeholder group, co-ordinating CIA activities to support successful delivery this will include but not limited to briefing CIA team, co-ordinating delivery, agreeing/co-creating actions, and monitoring and measuring impact.


• Briefing internal insight & analytics team as well as external agencies on projects and working with them to ensure outputs are told in ways that demand action’


• Leading activities across CIA team to design, develop and implement segmentation model/ deepen understanding of value for money customer perception that enables deep understanding of customers, enables insight-led decision making and shapes business decision making and strategy.


• Lead the development of OKRs for CIA team, strategically aligned, collaboratively agreeing prioritise with stakeholders, ensuring alignment with CIA Teams goals and objectives


• Developing a compelling Customer narrative to help educate internal and external stakeholders of the current and future customer needs, and challenges to shape business decisions.


• Working with CIA SLT to develop and implement a multi-channel Insight communication strategy and calendar to ensure that we're reaching all relevant audiences with appropriate messaging at an appropriate frequency, through the best channels for them.

About You

• Proven experience in conducting customer experience research and delivering insights that drive business decisions.


• Strong analytical and problem-solving capabilities with a demonstrated ability to analyse complex data sets.


• Educated to a degree standard, ideally in applied statistics, operational research, management science, or a related field.


• Insatiable curiosity and a natural desire to relate to the commercial agenda of the business and stay updated with changes in the research and analytics domains.


• Strong appreciation of different customer insight and analytics data sources.


• Ability to articulate (written and verbal) analysis and insights for a non-technical audience with clarity and in an engaging way.


• Excellent interpersonal, communication, and influencing skills coupled with sound commercial awareness.


• Proven experience of driving insight-led actions across complex organisations with demonstrable impact.


• Familiarity with Gen AI and its application in Customer Insight and Analytics teams.


• Robust knowledge of developing and delivering segmentation models.


• Robust knowledge of customer experiences management and CRM


• Exposure to analysing large data volumes.


• Familiarity with techniques to deduce influences from different attributes (e.g., multiple regression, multivariate analysis of variance, discriminant analysis, max diff, conjoint).


• Excellent interpersonal, communication and influencing skills coupled with sound commercial awareness. You’ll have the ability to work with stakeholders, leaders and multiple teams to create and deliver value

On top of the salary the successful candidate with receive a generous range of benefits which include 28 days holiday (with the option to buy or sell additional days), a 15% non-contributory pension scheme, Private Medical Cover and an annual discretionary performance related bonus