YouTube Channel Manager / Strategist - #1665691

SUMO


Date: 7 hours ago
City: Edinburgh
Contract type: Full time
Work schedule: Full day
SUMO

Job Title: YouTube Channel Manager / Strategist


Location: 5x Per Week in Office


Type: Full-time


We’re looking for a sharp, creative, and data-driven YouTube Channel Manager to lead strategy, growth, and content optimisation for a dynamic and fast-growing channel.


You’ll be working closely with a team of producers, editors, and creatives to shape the channel’s voice, and maximise reach.


What You’ll Do:



  • Develop and implement a clear content and growth strategy tailored to the channel’s audience and goals

  • Optimise video titles, thumbnails, descriptions, tags, and metadata to boost visibility and engagement

  • Analyse performance metrics (CTR, retention, watch time, etc.) and make actionable recommendations

  • Research trends, competitors, and audience behaviour to guide creative direction

  • Manage upload schedules, playlists, and content calendars

  • Collaborate with editors and creatives to shape content for maximum impact

  • Test, track, and refine strategies using data and platform insights


What You Bring:



  • Proven experience growing and managing YouTube channels (personal, brand, or client-based)

  • Deep understanding of YouTube’s algorithm, SEO, analytics, and best practices

  • A sharp eye for content that performs — from thumbnails to tone of voice

  • Strong analytical skills with the ability to translate data into creative strategy

  • Excellent communication and organisational skills

  • Bonus: experience with Shorts, community engagement, or monetisation strategies


SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).


Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.

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