Social Media & Influencer Specialist - #1691394

Job Description Social Media & Influencer Specialist Location Hybrid work in Edinburgh EH LJ :

We are TBCo, a B Corp-certified brand on a mission to create easy-to-style statement pieces that elevate your outfit and home. We're looking for an experienced and creative Social Media & Influencer Specialist to join our team and grow our global community. Inspired by individuality and designed to make an impact, we craft high-quality, design-led products that empower self-expression and connect people with items that stand the test of time.

As a Social Media & Influencer Specialist at TBCo, you will:

• Own and execute our long-term organic social strategy, focused on community, storytelling and brand growth.


• Manage the day-to-day running of all social media platforms, ensuring each channel is optimised for engagement, growth and storytelling.


• Write engaging, platform-appropriate copy that brings our tone of voice to life and supports our content priorities.


• Create content with a focus on short-form video and social-first visuals - delivering consistent, engaging, on-brand material across all channels. (we have an internal photographer & videographer in-house to support this, however content ideation is the responsibility of the Social Media & Influencer Specialist including attending core collection shoots to lead on content creation).


• Work cross-functionally with the wider content and marketing teams to align social media with seasonal priorities and key brand moments.


• Lead our influencer marketing strategy, with a focus on building an ambassador network that reflects the diversity and creativity of our audience.


• Manage influencer gifting - from identifying talent and outreach, to briefing, sending product and coordinating reshares.


• Collaborate with our paid media team to create and optimise organic content for paid use, ensuring social-first creative that converts.


• Stay on top of social media trends and platform developments - bringing new ideas to the table and keeping TBCo ahead of the curve.


• Contribute to broader marketing initiatives and play a key role in shaping how TBCo shows up in the world.

The ideal candidate will have:

• Experience managing social media and influencer strategy for a consumer brand.


• Proven experience creating and editing engaging content across Instagram, TikTok and Pinterest


• Strong knowledge of social trends and platform tools and in interest in utilising AI


• A natural communicator with good copywriting skills and an eye for design.


• A creative mindset, comfortable with both strategy and execution.


• Confidence in analysing performance data and using insights to improve future content.


• Experience managing relationships with influencers and content creators.


• A willingness to maintain social platform performance over the weekend to support posting and UGC sharing.

If this sounds like you, we'd love to hear from you!

At TBCo, our values are: We are responsible, we are design leaders, we are impactful and we grow together. We're looking for someone who lives these values and is excited to join our creative, fast-paced team as we continue to grow globally.

Benefits:

We want to be more than just a place to work. We offer a range of benefits including:

• 28 days holiday per year


• 2 additional personal growth days-off per year


• An impact day-off to give back to the community per year


• Never work your birthday


• Profit Share


• Generous employee discount

Details:

• 
  Location: Edinburgh at our Leith studio, with 2-3 days in the studio per week


• 
  Hours: 37.5 hours per week, flexible between 8am-6pm, Monday-Friday with posting time required over the weekend


• 
  Salary: Negotiable depending on experience


• 
  Reports to: Marketing Manager

Please submit your CV and cover letter before our closing date of 23rd May.