TikTok Shop Campaign Manager - #1711784

About Us:

We are a fast-growing beauty brand from London expanding our presence in the social commerce space. TikTok Shop is a core pillar of our strategy, and we're looking for a talented and experienced Campaign Manager to lead and optimise our TikTok Shop initiatives.

Role Overview:

As the TikTok Shop Campaign Manager, you will be responsible for planning, executing, and scaling high-performing campaigns that drive product sales and brand visibility. You'll work closely with content creators, the marketing team, and TikTok representatives to deliver breakthrough results.

Key Responsibilities:

- Develop, launch, and manage TikTok Shop campaigns end-to-end, from ideation to reporting.

- Optimise campaign performance daily to maximise ROI, conversion rates, and sales volume.

- Collaborate with influencers, creators, and partners to craft compelling, shop-friendly content strategies.

- Analyse data to generate actionable insights, making real-time adjustments to campaigns as needed.

- Manage budgets effectively, ensuring efficient ad spend while achieving ambitious sales targets.

- Stay updated with TikTok Shop’s evolving features, algorithms, and best practices.

- Work with product and operations teams to ensure product listings, pricing, and inventory align with campaign schedules.

- Lead A/B tests on creatives, offers, and audience targeting strategies.

- Prepare regular performance reports and present campaign results to leadership.

Requirements:

- 3+ years of proven experience managing successful TikTok Shop or TikTok Ads campaigns (with portfolio/case studies preferred).

- Deep understanding of TikTok's unique content culture, trends, and audience behavior.

- Strong track record of meeting or exceeding KPIs, particularly in e-commerce or direct-to-consumer sales.

- Proficiency with TikTok Ads Manager, Shopify (or similar platforms), and relevant analytics tools.

- Strong creative instincts and an eye for what performs well visually and culturally on TikTok.

- Excellent project management and organisational skills.

- Self-motivated, data-driven, and results-oriented mindset.

- Experience working with creator partnerships and influencer marketing is a plus.

What We Offer:

- Competitive salary with performance-based bonuses.

- Opportunity to lead innovative campaigns in a high-growth environment, and grow a team around you.

- Collaborative, energetic, and supportive team culture.

- Growth opportunities within a rapidly expanding brand.

Avant Skincare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.