Performance Marketing Lead - #1714557

Reed- UNLIMITED


Date: 10 hours ago
City: Edinburgh
Contract type: Full time
Work schedule: Full day
Reed- UNLIMITED
Performance Marketing Lead - Talent Acquisition

Location: London preferred (hybrid: ideally 3+ days in office). Open to remote for exceptional candidates, with in-person face-time as required. Full time or Part time.

About inploi

inploi is redefining the future of talent acquisition. We provide cutting-edge technology and strategic expertise to help companies connect with the right talent, enhance candidate experiences, and drive measurable hiring outcomes. Our mission is to revolutionise talent acquisition by combining world-class digital infrastructure with seamless automation, intuitive candidate journeys, and rich data insights.

We work with leading employers - including Compass Group, AS Watson, Wagamama, and Haven - helping them to modernise their hiring strategies, optimise recruitment marketing, and create exceptional employer brand experiences. Our platform powers AI-driven talent attraction campaigns, dynamic careers sites, and candidate engagement tools that ensure businesses stay ahead in an increasingly competitive hiring landscape.

With an ambitious global growth strategy, we are scaling our platform to serve mid market and enterprise businesses across multiple markets and industries. As we continue to expand, we’re focused on building a future-proof, data-led hiring ecosystem that delivers results at scale.

The Role

Talent Attraction is a core part of inploi’s business, driving significant revenue and playing a crucial role in both foundational and new customer lifecycles. It is a key pillar of our five-year strategy and a major contributor to customer success, helping businesses optimise their recruitment marketing spend. However, we believe there is significant untapped potential, and we are looking for a dedicated individual to take it to the next level.

Are you the person to take what we’ve built and turn it into a market-leading alternative to paid recruitment marketing?

We are looking for someone who sees beyond traditional job advertising. Someone who thrives on automation, bid optimisation, smarter programmatic rule sets, and new publisher/audience activation. This is a blank canvas, and the opportunity to design and execute a system that outperforms competitors and creates a perfectly efficient recruitment marketing engine.

What You’ll DoCampaign Performance
  • Set up, manage, and optimise campaigns across job boards, Meta, and other digital channels


  • Improve efficiency via rules-based automation, budget allocation, and performance testing


  • Troubleshoot delivery issues, iterate quickly, and scale what works


Publisher Management
  • Own relationships with job boards and performance marketing partners


  • Manage feed health, oversee integrations, and explore new sources of traffic


  • Negotiate pricing and manage campaign ROI across publishers


Automation & Insights
  • Build programmatic bidding frameworks and decisioning rules


  • Use campaign and publisher data to continuously improve targeting and outcomes


  • Identify automation opportunities to increase performance and reduce manual effort


Strategic Contribution
  • Help define the future of inploi’s Attraction product - AI-led, self-serve, and beyond paid ads


  • Collaborate with Product, CS, and Partnerships to build scalable, integrated solutions


  • Inform our roadmap with real-world insights and customer impact


What You Bring Curiosity

You explore what’s next - but you apply it. You’re not just interested in better ways to optimise media - you’ve already tested them.

  • Proactive in finding new acquisition channels and publisher opportunities


  • Keen to experiment with new formats, automation logic, and performance levers - based on a track record of impact


Intelligence

You learn fast, think critically, and apply logic to solve complex problems.

  • Advanced data fluency (Google Sheets mastery required; SQL a bonus)


  • Experience designing rule-based automation or budget optimisation models


  • Able to balance speed and accuracy under pressure


Drive & Ambition

You don’t wait to be told what to do. You take ownership and move fast - raising the bar as you go.

  • Clear evidence of progression and increased responsibility


  • History of solving hard problems, building new processes, or improving systems at speed


  • Experience operating independently in high-performance or low-structure environments


Experience

You’ve done this before - and done it well.

  • Proven success managing job advertising or digital performance marketing at scale


  • Direct experience working with programmatic platforms, feed integrations, and performance data


  • Comfort in campaign delivery and strategic optimisation - this is not a learning role


Resilience & Character

You show up, stay focused, and keep moving - even when it’s hard.

  • Experience handling high-volume campaigns or high-stakes delivery


  • Positive response to setbacks and ambiguity


  • Evidence of consistency, rigour, and high standards under pressure


What Success Looks Like
  • inploi’s campaign engine is driving measurable gains in performance, cost-efficiency, and scale


  • Customers cite Attraction as a key driver of hiring success


  • We expand beyond paid ads into organic, owned-audience, and self-serve campaigns


  • You’re a core contributor to product and strategy conversations at inploi


Why Join Us
  • Help define the future of how companies attract and convert talent


  • Operate with autonomy, speed, and high standards


  • Sit at the intersection of product, strategy, and execution


  • Competitive compensation, equity, and strong career growth


A Note on Applying

We know that not everyone has had the same opportunities. If you see yourself in this role but don’t meet every single requirement, we still encourage you to apply. We hire for potential and excellence, not perfection.

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