Senior Campaign Analyst - #1767860

Senior Campaign Analyst

Hybrid - 1 day a week in the office.

A leading organisation in the financial services sector is seeking a Senior Campaign Analyst to join their CRM and customer communications team on a 12-month fixed-term contract.

This role is ideal for someone with a strong background in campaign data analysis, audience segmentation, and performance evaluation. The successful candidate will help deliver insight-led communications that improve customer engagement and campaign performance, supporting strategic goals during a time of transformation and change.

Role & Responsibilities:

• Develop and optimise audience selections for marketing and servicing campaigns across Email, SMS, and Direct Mail


• Analyse campaign results, identify trends, and provide actionable recommendations to improve future performance


• Support and mentor a junior analyst within the team


• Collaborate with teams across CRM, Data Science, Product, and Technology, as well as external CRM technology partners


• Ensure accurate and timely campaign execution through structured planning and reporting processes


• Drive continuous improvement by proposing and implementing enhancements to campaign processes and data usage

Skills & Experience:

• Proven experience in data analysis, customer segmentation, and campaign performance reporting


• Familiarity with data tools such as SAS, Excel, and PowerPoint


• Strong communication and collaboration skills


• Experience working in a fast-paced, data-driven environment


• Exposure to CRM platforms


• Previous experience in financial services or regulated sectors

Benefits Package Includes

• Competitive salary and performance-based bonus


• Generous holiday allowance with the option to purchase additional leave


• Flexible hybrid working model (1 day per week in Edinburgh office)


• Pension scheme and private healthcare options


• Retail discount programme for employees and their families


• Enhanced parental leave and family-friendly benefits


• Access to development programmes and learning opportunities


• Employee share schemes