Commercial Marketing Manager - #2081025

Commercial Marketing Manager within Events / Venue Hire / Hospitality. This role is based in Edinburgh, will not consider remote.

This is a brand new role within a growing third sector organisation who need a hands on, commercially focused Marketing Manager to join the team. The main aim of this role is three fold

:
- Launch a new venue hire sub brand (take ownershi

p)- Encourage foot fall to existing venu

es- Events programme - finding new audiences in the Edinburgh mark

et
Essentially our client is looking for someone with an extremely strong marketing and digital marketing campaign development background within the hospitality / events / leisure industry. Someone who has a proven track record of building sales via various marketing channe

ls.
This is a fantastic opportunity for someone who wants to get their teeth into a brand new job, taking ownership of outcomes and results. You will have roughly 2 years experience of marketing campaign strategy and delivery within the hospitality / events / audience development sec

tor.
The role is based in Edinburgh - 3 days in the office / 2 days working from home, but you must be flexible as there may be some event attendance required evenings/weekends (with time back in l

ieu).
JOB DESCRIPTION & PERSON SPECIFI

CATION
Strategic Purpose of t

he Role
The Commercial Marketing Manager position is a new full-time role within the Marketing & Commun

icationsteam, created to strengthen the Association’s commercial marketing capability at a pivotal time for the organi

sation’svenues, food and beverage offer, and events portfolio. Working closely with the Trading Operations,

BusinessDevelopment and Festival teams, and external stakeholders, the postholder will lead on translatin

g agreedcommercial priorities, offers and programming into effective, insight-driven, marketing campa

igns andcreative output that drive sales, footfall and engagement across our commercial outlets and ve

nue hires

ervices.
The postholder will be responsible for delivering the commercial marketing service and contributi

ng to thedevelopment of the digital marketing service, ensuring both areas work cohesively to suppor

t income-generating pr

iorities.
You will also be responsible for delivering both commercial marketing and

venue hiremarketing services, ensuring activity supports revenue, footfall and enquiry-generatio

n targets.
Interpreting and using insights from the organisation’s loyalty app, digital analytics and wider mar

ket trends,the postholder will shape and optimise campaigns to maximise performance. This is a hands-on c

reative andstrategic role requiring strong commercial marketing expertise and will have responsibility for

shaping anddelivering campaign creatives, including producing design assets where appropriate, while workin

g alongsideour in-house design team to ensure high-quality creat

ive output.
The postholder will contribute to the future strategic development of the commercial market

ing service,including shaping long-term approaches to revenue-generating marketing and will play a

key role indeveloping the future direction of commercial marketing within the organisation, working within t

he strategicframework set by the Director and Head of Marketing and other s

takeholders.
The post holder also requires an understanding of B2B and B2C marketing techniques. They wil

l support thegrowth and performance of our varied income generating activities including, but no

t limited to:
• The brand new venue hire business by developing targeted promotional activity, optimising

search engineperformance for the bespoke website and producing compelling content that attract

s clients fromwithin and outwith

the community• Trading outlets including bars, restaurants, and cafes. Helping promote brand identities, F&

amp;B specialsand d

rive footfall.• Promotional programme for our ne

w loyalty app.• Events and entertainment promotions for our one-off and recurring events, includin

g club nights,live music, ceilidh and a range of other events. Attracting customers from ac

ross the city.
The post holder will also support the wider goals of the marketing team, helping connect

the commercialactivity to their charitable purposes and supporting the goals of other stakeholders

as appropriateThe role demands a solid understanding of marketing principles, creative flair, up-to-da

te knowledge ofcurrent marketing trends and have a professional approach to process, deadlines and internal

client support.
Salary £30,000 - £36,000 + benefits. Minimum 2 years experience,

preferably 3/4.
FURTHER IMPOR

TANT INFORMATION:Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency

and client side.When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are

not a UK citizen.If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid p

lans to relocate.We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenienc

e this may cause.We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marita

l status or race.Unless clearly stated otherwise, the advertised position is a pe