Performance Marketing Executive / Commercial Manager - #2158896

About Bebello

Bebello is on a mission to disrupt the stagnant baby equipment space, whilst taking the pollution out of parenthood.

Our first product is an automatic baby bottle washer – it washes, sterilises, and dries baby bottles without hands-on scrubbing, eliminating one of the most hated chores of the newborn stage and saves parents an hour a day. It also cuts water use and carbon emissions by up to 90% compared with hand washing.

We sell, rent, and offer refurbished units through our own buyback programme - and that's just the start. Our long-term goal is to shift the entire baby feeding equipment industry away from a model built on short-life products that end up in landfill, and toward a rental model where customers pay for access, not ownership. We're disrupting how the baby feeding market works, in a way that’s better for parents, planet and profitability.

Why This Role

This is a genuinely broad, hands-on opportunity to help grow a DTC brand from close to scratch, and to help drive its transition into a circular-economy business model - a fundamentally different way of doing business in this category.

This is a chance to take real ownership of a hard problem, deliver outsized value early in your career, and grow - with an explicit path toward a senior leadership role within the company as you prove yourself.

The Role

Performance marketing and ecommerce are the core of this role. We see them as one connected skill set, not two separate jobs. Beyond that core, you'll touch every part of how customers find us, buy from us, and hear about us.

Performance marketing & ecommerce (the core)

• Own performance marketing across Google Ads, Meta/Instagram, and (soon) TikTok -campaign strategy, keyword and audience management, customer list/retargeting audiences, budget allocation, and reporting on what's actually driving revenue.
• Manage our Shopify storefront end-to-end: conversion, customer journey, and how the site connects with our ad platforms.
• Liaise with our external Amazon agency, who manage our Amazon listings and ads, to keep that channel aligned with our wider strategy

Brand & content

• Run influencer marketing: seeding and gifting product, and managing relationships with the influencers we work with.
• Write blog content and pursue PR opportunities.
• Create occasional content (photo/video) to support marketing and social (we bring in freelance graphic design support for anything beyond this).

Stretch goals (beyond the core)

These aren't baseline expectations, but they're real opportunities to grow your scope over time:

• Supporting the launch of new products currently in R&D.
• Supporting sales meetings with retailers.
• Help us open new sales channels beyond our current direct-to-consumer setup.
• Play a role in our transition to a product-as-a-service model.

The split between hands-on execution and strategic ownership shifts with experience - see below.

This Role Grows With You

We're hiring one role that can start at different points - this could be a first role for a standout graduate to someone with a few years already under their belt who wants expanded responsibility. The core day-to-day (ads, Shopify, content, influencer outreach) looks similar at both levels - what changes is how much strategic ownership you carry, and the package that reflects it. Tell us where you sit;

Early Career — Commercial Executive

0–2 years' experience, or a standout graduate ready to be thrown in the deep end

What this looks like: Hands-on execution across performance marketing, Shopify, influencer outreach, blogs and PR, working closely with the founders for direction. On new channels and the product-as-a-service shift, you'll support and research rather than lead - a great way to learn the strategic side fast.

Indicative package: Real Living Wage or above.

Growth path: Clear route to Commercial Manager as you take on bigger pieces of the funnel, with a longer-term route to senior leadership as you prove impact.

Mid-Level — Commercial Manager

Roughly 3–7 years, ideally with hands-on experience across performance marketing and ecommerce

What this looks like: Full ownership of performance marketing strategy and budget across all paid channels, plus ecommerce optimisation and the Amazon agency relationship. You'll take the lead on scoping and launching at least one new sales channel, reporting directly to the founder.

Indicative package: £35k with performance related bonus.

Growth path: First hire into a function you could end up leading as the team scales, with a route to senior leadership for the right person

What We're Looking For

You’ll likely have:

• A background in marketing, ecommerce, performance marketing, sales, or a commercial role - internships, degree-related experience, or work experience all count.
• Ideally have some hands-on experience managing paid media campaigns (PPC, Paid Social, and/or Display).
• Basic familiarity with Meta Ads and Google Ads, or a genuine willingness to learn quickly.
• Basic understanding of design/editing tools such as Canva, CapCut, and Adobe.
• Highly organised, with the ability to juggle a variety of day-to-day tasks and context-switch quickly.
• An analytical, data-driven approach.
• Personable, with strong relationship-building skills.
• Able to commute to Edinburgh or Glasgow a minimum of 2 days a week.
• Genuine excitement about the circular economy and Bebello's mission - this isn't a role for someone indifferent to what we're building.

To Apply

Please answer the following questions with your application:

1. Whether Commercial Executive or Commercial Manager best matches where you are, and why.
2. One example of performance marketing or ecommerce work you're proud of - a campaign, a channel you built, results you drove.
3. What draws you to Bebello's mission specifically (not just "a startup").