Marketing Specialist - MES/MOM - #2183699

We're recruiting a Marketing Specialist for a well-established provider of MES & MOM software, supplying to the Food & Beverage, Pharmaceutical, Aerospace, and Automotive etc. sectors.

Position Summary

The Marketing Specialist is a highly visible role responsible for understanding the UK & Ireland market and developing and executing a marketing strategy that supports local business priorities and growth objectives.

Working closely with Sales and business stakeholders, the role identifies market opportunities, customer needs, and priority segments, translating these insights into effective marketing plans and integrated campaigns.

The Marketing Specialist combines strong market knowledge with digital marketing, content, lead generation, and data-driven capabilities to generate demand, support pipeline development, and strengthen market presence.

The role works collaboratively with regional and global marketing teams to ensure alignment with overall marketing strategy, brand direction, and business objectives, while ensuring marketing activities remain relevant to the UK & Ireland market and local priorities.

Key Responsibilities

1. UK & Ireland Marketing Strategy & Planning

• Develop and execute the UK & Ireland marketing plan aligned with local business priorities.
• Understand market trends, customer needs, competitive activity, and growth opportunities.
• Translate business objectives into clear marketing priorities and initiatives.

2. Demand Generation & Campaign Execution

• Plan and execute integrated campaigns that generate qualified demand and support pipeline growth.
• Manage local activation across digital channels, email, social media, webinars, and events.
• Optimise campaigns based on performance metrics and business outcomes.

3. Sales & Commercial Alignment

• Work closely with Sales and business leaders to align marketing initiatives with commercial priorities.
• Support target accounts, priority industries, key solutions, and lead-nurturing activities.
• Monitor marketing-to-sales handover and pipeline progression.

4. CRM, Data & Performance

• Maintain accurate campaign, lead, and marketing data within CRM systems.
• Monitor funnel performance, pipeline contribution, and agreed KPIs.
• Use data and insights to identify improvement opportunities and optimise marketing ROI.

5. Market Insights & Go-to-Market Support

• Monitor customer needs, competitor activity, and industry developments.
• Translate market insights into campaigns, messaging, and go-to-market recommendations.
• Support the local promotion and adoption of priority solutions and services.

6. Content & Market Presence

• Identify local content opportunities, customer success stories, references, and proof points.
• Adapt content and campaigns for UK & Ireland audiences.
• Support social media activity, industry events, news, and broader market visibility.

7. Digital Marketing, Automation & AI

• Leverage digital, automation, and AI-enabled tools to improve marketing effectiveness.
• Support audience targeting, lead nurturing, campaign optimisation, and measurement.
• Identify opportunities to improve marketing productivity and operational efficiency.

8. Collaboration & Marketing Operations

• Collaborate with marketing, sales, and business stakeholders across the organisation.
• Follow agreed brand standards, processes, and reporting requirements.
• Coordinate with external suppliers, agencies, and marketing partners as required.

Required Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Communications, Public Relations, or a related field, with 5+ years of relevant experience within the industrial manufacturing sector.
• Proven experience in B2B marketing, ideally within industrial, manufacturing, technology, or professional services environments.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of digital marketing, demand generation, and content marketing.
• Experience working with CRM and marketing automation platforms.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Ability to understand commercial priorities and translate them into effective marketing activities.
• Strong communication, stakeholder management, and project management skills.
• Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• Strong sense of ownership, accountability, and initiative.

Preferred Qualifications

• Experience working closely with B2B sales teams and supporting pipeline generation.
• Experience with account-based marketing or targeted demand-generation approaches.
• Understanding of industrial manufacturing, digital transformation, automation, or technology markets.
• Experience developing customer success stories, thought leadership content, and industry-focused marketing materials.
• Familiarity with AI-enabled marketing tools and marketing automation platforms.
• Experience managing agencies, events, or strategic partner marketing activities.

WCL ID: 7964