Ecommerce Trading Manager - 12 month Maternity Cover - #2183700

Ecommerce Trading Manager (12-Month Maternity Cover)

The Role

KESTIN, a modern menswear brand designed and developed in Scotland, is looking for a commercially driven Ecommerce Trading Manager to take ownership of our online sales performance for a 12-month maternity cover. You’ll run trading day to day, make the calls on promotions, margin and spend, and keep the website performing for the whole of the cover period.

This is a hands-on role in a small team. You’ll directly line manage the Ecommerce Trading Executive, Digital Marketing Coordinator and Warehouse Assistant, work closely with our creative team, our paid media agency and our Head of Finance, and report directly to the directors of the business.

If you love turning data into measurable growth and want to make your mark on a growing Scottish brand, we’d like to hear from you.

Key Responsibilities

Trading and Strategy

• Deliver the digital sales strategy and manage the budget, working towards revenue, margin and retention targets.
• Monitor daily, weekly and monthly performance of sales, traffic, conversion, AOV, margin and stock availability to inform and action trading decisions.
• Review performance and profitability by market to inform decisions on shipping, pricing and other levers that affect margin.
• Oversee Global-E pricing and compliance across our international markets.
• Plan and run online promotions in line with the trade and marketing calendars.
• Identify underperforming products and recommend actions across content, merchandising, promotion and marketing to improve sell-through.
• Oversee warehouse operations, led day to day by the Ecommerce Trading Executive and Warehouse Assistant, to meet delivery SLAs and provide a smooth delivery and returns experience, balancing delivery and returns costs against margin.
• Contribute to wider business planning and direction.

Website, UX and Customer Behaviour

• Own the ecommerce roadmap and testing, with a focus on mobile and desktop UX and conversion.
• Identify and deliver site optimisation opportunities across product pages, category navigation, landing pages, UX and onsite search.
• Analyse customer behaviour and identify opportunities for improvement.
• Direct site improvements with third-party developers.

Acquisition and Traffic

• Manage our paid media agency relationship, reviewing performance and planning spend together, and ensure GA4 tracking is accurate.
• Optimise customer acquisition cost and drive profitable traffic.
• Work with the marketing and creative team on planning campaigns and paid and organic social activity.
• Keep a topline view of organic traffic and its contribution to overall site traffic, directing the Digital Marketing Coordinator on the activity needed to grow it.

Stock and Range Input

• Use sales and sell-through data to guide stock, re-order and markdown decisions.
• Contribute ecommerce insight to seasonal range planning, alongside retail and wholesale.
• Share product-level insight with the business on best and worst performers through the online channel.
• Work with stakeholders, using data and commercial insight, to ensure product, stock and marketing decisions support trading performance.

About You

Essential

• Proven experience in ecommerce trading, growth marketing or digital retail, ideally in fashion.
• Hands-on experience managing a live Shopify store day to day.
• Broad knowledge of digital marketing channels including SEO, PPC, paid social and CRM.
• Experience owning a digital sales, stock and/or marketing budget and making margin-aware trading decisions.
• Strong commercial awareness and data skills, including Google Analytics, with a proven ability to interpret performance, identify opportunities, present findings to senior colleagues and make commercial decisions.
• Experience managing performance marketing or an agency, and coordinating activity against trading priorities.
• Experience managing or mentoring junior team members.
• Organised, proactive and comfortable in a small team where you’ll cover a lot of ground.

Desirable

• Experience with Klaviyo and Shopify-integrated tools such as Zedonk.
• Exposure to merchandising, buying or stock management.
• Experience with international selling or Global-E.
• Experience in, or a keen interest in, menswear and brand-building.

Benefits

• 30 days holiday per year (including bank holidays)
• Plus an extra day off for your birthday
• Penfold pension scheme
• Generous staff discount

Practical Details

• Contract: 12-month fixed-term maternity cover
• Salary: Competitive, depending on experience
• Start date: Mid-February 2027
• Location: Edinburgh studio / hybrid, 4 days in office
• To apply: Send your CV and a short cover note to [email protected] by December 4 2026

About KESTIN

KESTIN is a Scottish menswear brand founded by designer Kestin Hare and based in his hometown of Edinburgh. The brand was created to redefine modern Scottish design, blending innovation with heritage and functionality. We work with the best factories and mills in the world. Renowned for championing UK production, Kestin strives to make locally wherever possible. Our flagship store is located in Stockbridge, and our Design Studio and HQ is based in Leith, all in Edinburgh. Kestin is stocked in over 90 of the best international stores.