Marketing & Events Executive - #2187906

The List magazine is Scotland’s longest running independent arts and culture magazine. For over 40 years, we have been helping people ‘get a life’ by providing the very best of What’s On and award winning editorial to readers across Glasgow and Edinburgh.

The Marketing and Events Executive will support the planning, implementation and delivery of content and social media marketing to drive engagement, increase reach and support the editorial efforts of the magazine. They will also assist in the planning and delivery of our events including The List Festival Party, The List Festival Awards and our Hot 100 event.

Role Purpose

To support the delivery of The List's commercial campaigns, digital marketing activity, social media and events at The List magazine. The role is responsible for the day-to-day coordination and execution of campaigns, ensuring all activity is delivered accurately, on time and to a high standard.

Working closely with the Commercial, Content and Marketing teams, the role will contribute to the effective delivery of client campaigns and the ongoing promotion of The List.

Key Responsibilities

• Coordinate and manage digital advertising campaigns across list.co.uk using Google Ad Manager.
• Produce and distribute email newsletters.
• Maintain digital bookings, campaign schedules and records.
• Use Google Analytics to support campaign planning and reporting.
• Coordinate client content and creative assets, ensuring deadlines are met and campaigns are ready to go live.
• Prepare campaign reports and provide updates to clients where required.
• Manage newsletter schedules, specifications and deadlines.
• Maintain The List's subscription database.
• Create and schedule social media content in line with The List's marketing objectives.
• Support the planning and delivery of The List events, including attending planning meetings and coordinating event requirements.
• Provide general support across marketing and commercial activities as required.

Key Objectives

• Ensure the accurate and timely delivery of digital and sponsorship campaigns.
• Maintain effective campaign administration and reporting.
• Deliver newsletters and marketing content to a high standard.
• Provide a professional and reliable service to clients.
• Support social media activity and audience engagement.
• Contribute to the successful delivery of The List events.
• Support the wider objectives of the Marketing and Commercial teams.

Skills & Experience

• Experience creating engaging social media content.
• Good understanding of social media platforms, trends and best practices.
• Strong organisational and time management skills.
• Excellent written and verbal communication skills.
• Creative approach with an eye for content and detail.
• Ability to manage multiple tasks and meet deadlines.
• Experience using social media management and analytics tools.

Reporting Structure

The Marketing & Events Executive reports to the Head of Marketing & Events and works closely with the Commercial and Content teams.

Measuring Success

• Accurate and timely delivery of client campaigns.
• Effective management of digital bookings, newsletters and campaign reporting.
• Quality and consistency of social media and marketing content.
• Positive client feedback and service delivery.
• Successful support of The List's events and marketing activities.