Sales And Marketing Specialist - #2189473

About the Role

The Marketing & Growth Specialist is responsible for supporting the growth of the ATS UK & Ireland business through marketing, market development, customer engagement and commercial support.

Working closely with Sales, business leaders and Global Marketing, the role will develop and execute the UK & Ireland marketing plan while also helping identify priority markets, target customers, strategic partners and new growth opportunities.

The role combines marketing, market intelligence, demand generation, customer engagement and business development support.

A key part of the role is helping translate ATS capabilities into clear market propositions and campaigns that generate interest, create opportunities and support pipeline development.

The Marketing & Growth Specialist will also support customer stories, events, partner activity, account-focused campaigns and wider market visibility, ensuring the UK & Ireland business is positioned clearly and consistently across the sectors in which we operate.

The role will work closely with Global Marketing to maintain alignment with the wider ATS brand and marketing strategy while ensuring activity remains relevant to the priorities of the UK & Ireland business.

Key Responsibilities

1. UK & Ireland Marketing Strategy & Planning

• Develop and deliver the UK & Ireland marketing plan aligned with business and growth priorities.
• Work with business leaders and Sales to identify priority sectors, solutions, customers and opportunities.
• Translate business objectives into practical marketing and market-development activity.
• Maintain a clear calendar of campaigns, events, content and customer engagement activity.
• Ensure local marketing activity supports the wider ATS strategy and brand.

2. Market Development & Growth

• Research and identify target markets, customer segments and growth opportunities.
• Support the development of target account lists and industry-focused growth initiatives.
• Monitor relevant market activity, investment, customer trends and competitor developments.
• Help identify opportunities for ATS capabilities across Factory Automation, MES/MOM, Industrial IT, Digital Transformation, Support and related services.
• Provide practical market insight to Sales and business leaders.

3. Demand Generation & Campaigns

• Plan and execute campaigns designed to generate qualified interest and commercial opportunities.
• Manage activity across digital, email, social media, webinars, events and other appropriate channels.
• Develop targeted campaigns around priority sectors, solutions and customer challenges.
• Support lead nurturing and follow-up activity in conjunction with Sales.
• Review campaign performance and continuously improve activity based on results.

4. Sales & Commercial Support

• Work closely with Sales and business leaders to align marketing with current commercial priorities.
• Support account-based and targeted business development activity.
• Help research prospective customers, markets and opportunities.
• Provide relevant marketing materials, market insight and campaign support for priority accounts.
• Support the transition of marketing-generated leads into Sales opportunities.
• Help improve visibility of marketing contribution to pipeline and growth.

5. Customer Engagement & References

• Develop customer success stories, case studies, testimonials and reference material.
• Identify opportunities to showcase successful ATS projects and capabilities.
• Support customer visits, filming, interviews and other customer-facing marketing activity.
• Work with project and commercial teams to identify suitable customer stories.
• Help build a stronger library of local proof points that demonstrate ATS capability.

6. Partners & Industry Engagement

• Support marketing and business development activity with strategic technology and delivery partners.
• Coordinate joint campaigns, events and customer engagement where appropriate.
• Identify opportunities to strengthen ATS visibility through partner networks.
• Support industry events, exhibitions, conferences and customer days.
• Help ensure events are connected to clear commercial objectives and followed through effectively.

7. Content & Market Presence

• Develop and adapt content for UK & Ireland customers and markets.
• Support local social media, news, thought leadership and digital presence.
• Work with technical and commercial teams to turn internal expertise into useful external content.
• Ensure ATS capabilities are communicated clearly and consistently.
• Identify opportunities to improve ATS visibility within target sectors.

8. CRM, Data & Performance

• Maintain accurate campaign, lead and marketing activity data within CRM.
• Monitor lead generation, engagement, pipeline contribution and agreed KPIs.
• Track progress from marketing activity through to Sales opportunities where possible.
• Use data to identify areas for improvement and optimise marketing activity.
• Provide regular reporting on activity, results and emerging market opportunities.

9. Digital Marketing, Automation & AI

• Use digital, automation and AI-enabled tools to improve marketing effectiveness and productivity.
• Support targeting, lead nurturing, content development and campaign optimisation.
• Identify opportunities to automate repetitive marketing activity.
• Explore new tools and approaches that improve market intelligence, campaign delivery and measurement.

10. Collaboration & Ownership

• Work collaboratively across Sales, operations, business units and Global Marketing.
• Build strong working relationships across the UK & Ireland business.
• Coordinate external suppliers, agencies and marketing partners where required.
• Take ownership of agreed marketing and growth initiatives from idea through to delivery.
• Be comfortable operating independently while involving the right people across the business.

Requirements & Qualifications

Required Experience & Skills

• Relevant experience within B2B marketing, business development, commercial marketing or a similar role.
• Experience working in industrial manufacturing, automation, technology, engineering or another complex B2B environment would be highly desirable.
• Demonstrable experience developing and executing marketing campaigns.
• Strong commercial awareness and an ability to understand customer and business priorities.
• Ability to research markets, customers and competitors and turn insights into practical actions.
• Strong written and verbal communication skills.
• Experience working with CRM, digital marketing or marketing automation platforms.
• Strong organisational and project-management skills.
• Comfortable working with multiple stakeholders and priorities.
• Strong sense of ownership, initiative and accountability.

Preferred Experience

• Experience working closely with B2B Sales teams.
• Experience supporting account-based marketing or targeted business development activity.
• Understanding of industrial automation, manufacturing technology, digital transformation or related markets.
• Experience developing customer stories, case studies or technical marketing content.
• Experience coordinating industry events, customer events or partner marketing.
• Familiarity with AI-enabled marketing and research tools.
• Experience working within an international or matrix organisation.

What Success Looks Like

Success in this role will be measured by more than marketing activity alone. The role should help

ATS UK & Ireland:

1. Build greater visibility within priority markets.
2. Generate and develop relevant commercial opportunities.
3. Improve engagement with target customers.
4. Better communicate the breadth of ATS capability.
5. Strengthen relationships with customers and strategic partners.
6. Improve the connection between marketing activity and Sales pipeline.
7. Provide the business with stronger market insight to support growth decisions.