B2B Marketing lead - #2190625

B2B Marketing Lead – Intralogistics 

Part-Time - Freelance - Predominantly Remote 

Location: Home-based with occasional travel as required 

Employment type: Part-time freelance/contract initially preferred; employment considered 

Remuneration: Dependent on experience and working arrangement 

Department: Marketing 

Reports to: Stefan Lindh, Sales Director 

About Tornado Storage Solutions 

Tornado Storage Solutions is a market leader in the design, delivery and support of automated storage, retail automation and intelligent software solutions. 

Our product range includes vertical lift systems, Automated Storage & Collection Retrieval Systems (AS/CRS) and innovative retail locker and Click & Collect solutions, helping retailers and businesses worldwide improve storage efficiency, picking performance, order fulfilment and customer collection experiences. 

Underpinning our solutions is our advanced software expertise, enabling intelligent automation, seamless integration and efficient management of storage, retrieval and collection operations. 

With a global footprint, a multilingual team and 24/7 support, we're a trusted partner to businesses looking to modernise their intralogistics, storage and retail operations. 

About the Role 

We're looking for an experienced B2B Marketing Lead with a strong understanding of intralogistics, warehouse automation, retail automation or related technologies to help shape, develop and drive our marketing strategy and activities. 

This is a hands-on role with a difference: you'll be building our marketing function from the ground up. There is no established marketing team in place at the start, so you'll set the direction and deliver the work yourself. It's an ideal opportunity for a self-driven marketer who enjoys bringing their own ideas, experience and energy to a business, and who wants to put their own stamp on how marketing is done. 

Working closely with our Sales Director and Country Management Team, you'll help define our marketing approach, identify opportunities and take ownership of delivering effective marketing activity that supports our commercial objectives. 

We're looking for someone who can do more than simply create content. You'll need the confidence, commercial awareness and experience to guide our marketing direction, recommend initiatives and turn technical products, customer projects and industry knowledge into effective B2B marketing campaigns that build credibility, generate interest and support sales across our intralogistics and retail automation markets. 

This is an opportunity for someone who enjoys both the strategic and practical sides of marketing and wants to make a tangible impact on a growing international business. 

Key Responsibilities 

• Develop and drive our B2B marketing plans, working alongside the Sales Director and Country Management Team to identify priorities and opportunities 
• Proactively recommend marketing initiatives, campaigns and content that support business development and sales objectives across our intralogistics and retail automation markets 
• Plan and deliver digital marketing activity across our website, LinkedIn, email and other relevant channels 
• Develop compelling customer case studies, project stories and technical content that showcase our products, software expertise and capabilities 
• Manage and improve website content, SEO and digital visibility 
• Create effective sales and marketing materials, ensuring consistent messaging and brand positioning 
• Monitor marketing performance, evaluate results and recommend improvements 
• Lay the foundations for a scalable marketing function, including setting up the right tools and processes and managing external partners where needed 

What We're Looking For 

• Proven B2B marketing experience in intralogistics, warehouse automation, material handling, retail automation, Click & Collect technology or a closely related sector 
• Strong B2B digital marketing experience, with a good understanding of lead generation and how marketing supports sales 
• Ability to develop, recommend and drive marketing plans and initiatives, rather than simply execute assigned tasks 
• A proactive, self-starting approach, with the confidence to bring forward ideas, challenge existing approaches and take ownership 
• Strong commercial awareness and the ability to work effectively with senior management and sales teams 
• Excellent copywriting and content creation skills, particularly when communicating technical products, software and solutions  
• Experience managing websites/CMS platforms, LinkedIn and other digital marketing channels 
• Highly self-driven and comfortable working as a one-person marketing function: willing and able to plan and execute your own workload, prioritise effectively and deliver results with minimal supervision 

Working Arrangements & Future Opportunities 

Our preference is to initially appoint someone on a part-time freelance/contract basis, with the potential to transition into a permanent employed role in the future. The position will be predominantly home-based, although you must be able and willing to travel in the UK and abroad as required. 

We see this as a role with the opportunity to grow alongside the business, with the potential to develop into a full-time position depending on the success of our marketing activities and continued business growth. 

You'll have the opportunity to take real ownership of our marketing activity, work closely with senior leadership and build our marketing function from the very beginning, shaping how it grows in the years ahead. 

Why Join Us? 

• A genuine blank canvas: the freedom to shape our marketing strategy, brand presence and ways of working 
• Direct access to the Sales Director and senior leadership, with quick decisions and no layers of bureaucracy 
• Interesting, innovative products to market, from automated storage and AS/CRS to retail automation and smart software 
• Exposure to an international business with customers and partners across Europe, North America and beyond 
• Flexible, predominantly home-based working  
• An evolving position, where you define the boundaries of your growth and professional development. 

Interested? 

Please send your CV, relevant examples of B2B marketing work, availability and rate expectations to [email protected].