Ecommerce Manager 12 month mat cover - #2194232

Ecommerce Manager — 12-Month Maternity Cover

Location — Edinburgh

We’re partnering with a heritage brand to appoint an entrepreneurial Ecommerce Manager for a 12-month maternity cover contract.

This is an opportunity to take ownership of the ecommerce function, combining commercial planning with hands-on delivery. Working closely with buyers, internal teams and external partners, you’ll ensure the online offer reflects the brand, responds to customer demand and delivers against sales and profitability targets.

We’re looking for someone who enjoys understanding what sits behind the numbers and turning that analysis into action. You’ll be confident identifying opportunities, challenging existing approaches and making improvements across product, trading and the customer journey.

The role

• Own the day-to-day ecommerce function and deliver the online trading plan against agreed sales, margin and performance targets.
• Build and manage the trading calendar, aligning product launches, campaigns and promotional activity with stock availability and wider business priorities.
• Partner closely with buyers to understand the range, identify product opportunities and ensure the online assortment supports customer demand.
• Analyse sales, conversion, average order value, traffic, customer behaviour and product performance, translating findings into clear recommendations.
• Lead regular trading reviews, identifying risks and opportunities and agreeing practical actions with the relevant teams.
• Manage product merchandising, categories, navigation and onsite content to improve product discovery and conversion.
• Work with marketing colleagues and external partners to coordinate activity across acquisition, email, retention and brand campaigns.
• Oversee ecommerce agencies, developers and other suppliers, setting clear briefs, priorities and expectations.
• Identify improvements to the website and customer journey, managing projects from initial brief through to launch and evaluation.
• Monitor stock performance and availability, working with buying and operations to support sell-through and minimise missed sales.
• Work closely with customer service and fulfilment teams to ensure the online experience is supported by reliable delivery and aftercare.
• Provide clear reporting and forecasts, keeping stakeholders informed of performance, priorities and progress.
• Bring new ideas and a practical approach to growing the channel while respecting the brand’s heritage and identity.

About you

• Experience managing an ecommerce channel within fashion, lifestyle or a related consumer brand.
• A strong commercial understanding of online trading, product performance, margins and customer behaviour.
• Confident analysing data and explaining what it means for the business.
• Experience working closely with buyers, merchandising teams and external agencies or development partners.
• Comfortable taking ownership of both the trading plan and its day-to-day execution.
• An entrepreneurial mindset, with the initiative to spot opportunities and the judgement to prioritise them.
• A strong understanding of ecommerce platforms, analytics tools and website optimisation.
• Highly organised, with the ability to balance ongoing trading activity alongside projects and deadlines.
• A collaborative approach and the confidence to influence colleagues and external partners.
• An appreciation for heritage brands and how to develop their digital presence while maintaining a consistent identity.

The opportunity

You’ll have meaningful ownership of the ecommerce channel during a 12-month maternity cover, working with a close-knit team and contributing directly to commercial performance. This role would suit someone who enjoys being close to the product, understanding the customer and seeing their ideas through to delivery.