Digital Copy Editor - Retail - #1665711

Our client, a well known fashion retailer are looking for a content driven Editor who will be responsible for managing and mentoring a team of copywriters with a focus on driving conversion and creating quality SEO-led copy across the business. Sitting within the editorial team, the role will also play a pivotal part in refining, optimising and curating AI-generated content across platforms, responsible for ensuring accuracy, consistency and delivering copy that is always on brand.

Key Responsibilities:

• Manage creative process and lead creative direction for packaging and brand collateral.


• Manage a budget for Content Creation and work with relevant stakeholders to evaluate effectiveness.


• Embrace opportunities for utilising AI, exploring and experimenting with tools.


• Training and fine-tuning AI and LLM models to improve efficiencies and produce quality content at scale.


• Training a team of copywriters to best utilise AI, empowering and upskilling.


• Inspiring and leading a team of copywriters working across channels, with a focus on product, site and SEO, working with them to drive efficiencies and conversion.


• Collaborate with key stakeholders across SEO, Trade, Commercial and Marketing to deliver timely copy that meets the demands of the business.


• Be a guardian of copy and channel excellence, ensuring quality and brand voice is maintained at the highest level for each fascia.


• Monitor content performance and drive changes based on learnings.

Key Skills:

• Hands on experience working with AI and training LLM models.


• Experience in content editing, copywriting or journalism in a digital environment, preferably in retail and ecomm.


• Experience driving SEO traffic and delivering SEO copy best practises.


• Experience working with product descriptions.


• Strong digital background.


• Fashion industry experience preferred.


• Ability to inspire and lead a team.


• Ability to work in a fast-paced environment, hit deadlines and step outside of your comfort zone.


• Highly organised and strategic