Senior Email Marketing Strategist - #1677498

YOCTO


Date: 6 hours ago
City: Edinburgh
Contract type: Full time
Work schedule: Full day
YOCTO

DO YOUR LIFE'S BEST WORK WITH YOCTO


"I’ve grown more in 3 months here than I did in two years at my last job." 


We’re not building yet another email agency. We’re building the highest-leverage retention team on the planet. Currently, we run accounts for some of the fastest-growing wellness brands in the world. We move fast. We own outcomes. We raise the bar—and we’re just getting started. Concretely:



  • We're on track to hit our annual growth targets by August

  • Our client retention is 17+ months and increasing compared to an industry average of 6

  • We currently have so much new business coming that we're finding it difficult to hire people fast enough


In our first year doing business, Klaviyo invited us in their Partner Advisory Council, and we're very well connected in the industry ecosystem, getting priority access to new features, tools, and information that other agencies simply don't ever learn about.


Now, we’re hiring a Retention Strategist to lead clients, own results, and build systems that print profit.


THIS ROLE IS NOT FOR EVERYONE.


It’s for people who want to be the best. Not “pretty good.” Not “better than most.” The bestby working with others who feel the same. You’ll thrive here if:



  • You own results without waiting for permission

  • You move fast, think clearly, and act decisively

  • You care about revenue, not just activity

  • You teach, lead, and raise the bar for others

  • You love systems, not chaos

  • You crave clarity, direct feedback, and high standards


Our standards are high—but so is our support. You’ll be in the room with sharp thinkers, fast executors, and people who give a damn.


You’ll be challenged, supported, and pushed to your potential.


What you'll do:


Client Strategy & Ownership



  • Lead 5–6 accounts

  • Set direction, drive performance, build trust

  • Turn goals into roadmaps and roadmaps into wins


Retention Execution



  • Plan and launch omnichannel (email, SMS, app, etc.) campaigns

  • Monitor KPIs and iterate fast based on data

  • Lead segmentation, testing, and campaign strategy


Team Leadership



  • Manage 1–2 Coordinators, delegate clearly, and mentor effectively

  • Direct and brief our Copywriters & Designers

  • Be both a coach and a contributor—raising team standards


Analytics & Innovation



  • Go beyond surface-level email metrics. Drill deeper on Shopify, Subscriptions, Loyalty and Retention metrics to extract insights.

  • Turn insights into revenue through flows, loyalty, winbacks, and more through structured experimentation and learning

  • Propose new lifecycle initiatives and lead client performance reviews


This is a remote contractor role.


We offer:


• A flexible time-off policy (take it when you need it)


• 3 weeks of paid annual leave


• Performance-based bonuses


• Budget for tools, courses, memberships, workations, and more.


If you want ownership, clarity, and impact—to do your life's best workyou’ll find no better environment than this.

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