Area Sales Manager - #1795112

Robert Half is recruiting on behalf of a leading manufacturer of automotive diagnostics tools and solutions. This global company specialises in cutting-edge products and services, including diagnostic tools and advanced driver-assistance systems (ADAS), with a strong focus on technological innovation, research, and development. For the right candidate, this role offers a salary of £40,000 - £45,000, bonus, company van and mobile.

The Role:We are seeking a driven and technically proficient Area Sales Manager to expand sales and market share for innovative automotive diagnostic solutions within the Northern region. Must have a valid driver’s licence as this is a field-based role with a company van and must also be based in or around Glasgow, Edinburgh, or along the M8/M80 corridor.

Location: Glasgow, Edinburgh, or along the M8/M80 corridorResponsibilities:Create and implement sales strategies to meet and exceed sales targets for diagnostic tools across the region. Identify and nurture new business opportunities with independent garages, workshops, dealerships, and other automotive aftermarket channels. Manage existing customer relationships, ensuring satisfaction and retention.

Deliver technical product demonstrations and showcase the benefits of the solutions to various stakeholders. Conduct training sessions to support optimal product usage and customer awareness. Stay updated on automotive technology trends, competitor activities, and industry developments to inform sales efforts.

Collaborate with internal teams across marketing, technical support, and training for seamless customer service delivery. Prepare and present regular sales reports, forecasts, and market data. Attend trade shows and industry events to promote products and network effectively.

Utilise CRM systems to maintain accurate records of interactions and sales activities. Key Requirements:Must have automotive experience. Strong technical understanding of modern vehicle systems, electronics, and diagnostics.

Excellent communication and presentation skills, with an ability to influence stakeholders at all levels. Self-motivated and organised, capable of working independently. Experience in CRM systems and Microsoft Office Suite.

Full UK driving licence and willingness to travel extensively across the region.