Senior Copywriter - #2195810

Senior Copywriter

Location: Edinburgh, United Kingdom

Industry: Business Consulting and Services

Work Setting: Onsite

Are you passionate about creative storytelling, impactful communication, and shaping compelling brand experiences? We are looking for an accomplished and creative Senior Copywriter who can bring a distinctive voice to the brand, strengthen marketing communications, and transform complex business propositions into clear, engaging, and persuasive content.

The ideal candidate will have exceptional writing and editorial skills, a strong understanding of brand communication, and the ability to create high-quality content that resonates with professional audiences. This role offers the opportunity to drive creative direction, establish consistent communication standards, and elevate content quality across multiple marketing channels.

Key Responsibilities

• Develop, establish, and continuously enhance brand tone of voice and editorial guidelines across marketing, digital platforms, and customer communications.
• Create, review, and refine compelling content for marketing campaigns, websites, email communications, social media, advertisements, sales materials, thought leadership, and long-form content.
• Translate complex business offerings, product information, market research, and customer insights into clear, engaging messaging and persuasive value propositions.
• Maintain high editorial standards by reviewing and enhancing content developed by internal teams, external agencies, and subject matter experts.
• Ensure consistency in brand messaging, writing quality, clarity, and communication effectiveness across all channels.
• Develop reusable content frameworks, writing guidelines, AI-powered tools, and creative prompts to improve content production and maintain brand consistency.
• Collaborate with marketing, design, product, sales, and leadership teams to develop creative concepts and deliver integrated communication strategies.
• Contribute to the development of innovative campaigns across digital, social media, print, and other advertising platforms.
• Strengthen audience engagement through differentiated storytelling, compelling messaging, and conversion-focused content strategies.
• Establish editorial governance practices and scalable content standards to enhance communication quality across the organization.

Ideal Candidate Profile

• Exceptional Writing & Editing Skills: Demonstrates outstanding copywriting, proofreading, and editorial capabilities across multiple content formats and communication channels.
• Brand Voice & Editorial Expertise: Experience developing, refining, and maintaining consistent brand voice, writing guidelines, and editorial standards within complex organizations.
• Creative Storytelling: Ability to transform complex information and business insights into distinctive, engaging, and persuasive narratives.
• Strategic Communication: Strong understanding of audience needs, brand positioning, marketing objectives, and conversion-focused messaging.
• Cross-Functional Collaboration: Proven ability to work effectively with creative teams, designers, marketing professionals, product specialists, agencies, and senior stakeholders.
• Creative Excellence: Passion for producing original, high-quality content that stands out, challenges conventional communication approaches, and strengthens brand differentiation.
• Industry Knowledge: Experience in financial services, fintech, SaaS, or other complex B2B business environments.
• Regulatory Awareness: Understanding of financial marketing regulations, compliance requirements, and governance standards for promotional communications.
• Campaign Development: Experience conceptualizing and executing creative campaigns across digital, social, print, and outdoor advertising channels.
• Professional Audience Engagement: Ability to create relevant and influential content for business professionals, industry experts, and senior decision-makers.
• Editorial Governance: Experience establishing content frameworks, writing standards, review processes, and quality assurance practices.

Additional Skills & Competencies

• Strong creative judgement and attention to detail.
• Ability to manage multiple content projects and competing priorities independently.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to adapt writing styles